Selling applications has changed. It's not as simple as payments in apps or a higher price to download. What comes next, however, is anything but settled. A promising path is Amazon Underground, a new model that has grown exponentially since its launch a few months ago.
For those who do not know Underground - which, realistically, includes most people - the model is incredibly simple, especially for customers. Simply download a game, usually one that costs at least a dollar or two on other platforms, and play for free. There is no initial cost and no upsell in the application. Amazon pays developers, meanwhile, based on how much time people spend using applications.
But how much do they pay? And how long do they really spend in them? Amazon threw some light on Underground, and how fast he grew up in a difficult climate. As with its hardware sales, Amazon stock numbers are not absolute. Instead, they are percentages, so it's impossible to tell exactly how the Underground sizes next to Google Play and the App Store. However, growth has been significant.
The royalties paid to developers are up 3,600 percent since the launch of Amazon Underground in August. They rose 50 percent from December to January alone. The number of developers on the platform has more than tripled since launch, and the customer base has increased by 870 percent.
You can attribute much of this growth to the popularity of Amazon Fire tablets, which come with pre-loaded Underground. This is especially important, because Underground can be difficult to access on devices beyond Amazon's ecosystem. Android owners must contort to a multi-step download process to install Underground on their phones; For obvious reasons of competition, Google does not allow apps that sell apps and games in its Play Store. The faithful iOS, meanwhile, can not access Underground at all.
You can also assign it to a system that also benefits customers and developers. Purchases via the application, after all, are often a scourge for both. While no one wants to stop to shell out a few dollars to advance a level, developers are also often ashamed to interrupt the fluid game play to ask for these shekels. This is just the best way to make a profit. Or was, it turns out, up to Amazon Underground.
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